A good logo should have the following characteristics: 1. Simple: Don’t overcrowd the logo with text and circles instead leave an imprint on the onlookers mind. 2. Unique: Brand recognition is created with a unique logo. 3. Consistency: Colors, fonts and layout, all these elements contribute to good-looking logo. 4. Immediate impact: This aspect of logo designing is very crucial; the logo that is created should leave an impact on the visitors. An effective logo grabs the attention of an onlooker. 5. Suitable: A company selling sports goods online must have an effective “sporty” logo. The logo should be related to the sporting goods and colors play a vital role here. You can get good logo design free information from reputable companies. All you really need to do would be to ask for it.